Craftsmanship in danger: why supporting brands like Aktual is more urgent than ever
Craftsmanship is disappearing… and we don’t see it coming.
It may sound exaggerated, but it's true:
Every two weeks, the world loses a craft.
According to data from the Spanish Ministry of Culture, the number of artisans has dropped by 30% in the last 20 years. And with them, stories, symbols, and knowledge that took centuries to emerge are being lost.
We live in a world that demands immediacy. We want everything now.
But hands don't work in a hurry. And that's why craftsmanship—which requires time and soul—is at risk.
But something is changing...
Faced with this situation, new conscious brands are emerging.
Small workshops, like ours, are committed to recovering forgotten crafts and restoring value to handmade items.
At Aktual, every piece of handcrafted jewelry is a statement.
A way of saying: luxury is not what is new, but what lasts.
We do not seek to compete with the masses, but rather to offer something more authentic:
🌿 Unique pieces, made with soul, with brass, with hand-painted resin, with real stories.
Why choose crafts?
Because you preserve knowledge that could disappear.
Because you support the local and sustainable economy.
Because every piece of handmade jewelry has a story, not a serial number.
Because in a noisy world, reality excites.
An art that resists
We know it's slower.
But it's also more honest.
In our workshop in Madrid, Katy and I file, paint, weld, and dream every day of keeping this way of creating alive.
Thank you for being part of this story.
Thank you for choosing what makes sense.
💛 Art endures. And you make it possible.
🎨 Do you want to know about the jewelry that is still made with soul?